Sofía Martínez
Translator & Localization Specialist
LinguaID Skills
2 earned
LinguaID SkillsSampleUX Localization
English (US) → Spanish (US)
LinguaID SkillsSampleMarketing Transcreation
English (US) → Spanish (ES)
Earned by passing a LinguaID assessment. Each badge opens the record it was issued from.
Directions
Language expertise
- English, USSpanish, USUS SpanishUX localization
- FrenchSpanish, SpainPeninsular SpanishMarketing transcreation
Portfolio
Selected work
UX Localization
Travel app, Spanish interface
English (US) into Spanish (US)
Booking flow, trip management and error messages localized for US Spanish, with length checks on every button label before handoff.
Role: Localization lead, glossary, in-context review
Marketing Transcreation
Launch campaign, Spain
English into Spanish (Spain)
Campaign lines, paid social and email for a product launch, with three transcreation options per line and the rationale for each.
Role: Transcreation and client presentation
Translation
Help centre rewrite
English into Spanish
Sixty support articles rewritten in Spanish from English source material, aligned to the product glossary and reviewed with the support team.
Role: Translation and terminology alignment
Professional summary
I localize product interfaces and marketing campaigns from English and French into Spanish. Eleven years of practice with software teams and agencies, mostly on products launching in the United States and Spain. I work from the product outward: reading the flows before the first string, keeping a glossary the team can see, and testing long labels in the interface before delivery.
Experience
Senior localization specialist
2020 – PresentSubscription travel product
Owns the Spanish voice for the product: interface strings, help centre, release notes and campaign landing pages. Built the glossary and the in-context review step the team still uses.
Transcreation lead
2017 – 2020Independent agency, Spain and Mexico
Campaign lines, paid social and email for consumer brands launching in Spain and Mexico, with a written transcreation rationale for every option presented.
Translator, software and documentation
2014 – 2017Software vendors and documentation teams
Interface strings and technical documentation, delivered with a termbase shared with the client support team.
Education
Universitat Pompeu Fabra
MA, Translation and Localization
2012 – 2013
Dissertation on interface terminology for subscription products.
Universidad de Salamanca
BA, Translation and Interpreting
2008 – 2012
Self-reported
Credentials and memberships
MA in Translation and Localization
Universitat Pompeu Fabra · 2013 · Illustrative reference
Certificate in UX Writing
Professional writing programme · 2021
Volunteer reviewer, open source translation project
Community localization project · 2019
Self-reported by the profile owner. LinguaID has not reviewed these.